LOGO OVERVIEW
Respect the logo, respect the brand: proper placement, scale, and color make every asset unmistakably ours.
Colours
Our logo is only used in these 4 colour ways. When full colour is not available, the black or greyscale version should be used on white or light backgrounds.
Primary Logos
Click to explore our different variations and their use cases.
Stacked
Horizontal
Icon
Stacked Logo: Use in most situations, including all promotional and marketing materials.
Trust Logos
Avenue Living Core and Agricultural Land Trusts will be represented by the Avenue Living logo with typeset text underneath. The branding should stay consistent with the Avenue Living brand.
Mini Mall Storage Properties Trust and Tract Farmland Partners should be represented by their own logo identities and can utilize colours within their own brands.
Clear Space & Minimum Size
Clear Space
At any size, the clear space around the logo should always be equal to the height of the A in Avenue, as denoted by X in the diagram.
Minimum Size
To maintain clarity and readability, the primary and horizontal logo options must never appear smaller than the sizes shown.
Minimum Size (Print)
Minimum Size (Digital)
Improper Use
To successfully reinforce the brand identity, it is important to consistently follow logo-use guidelines. Under no circumstances should any component of the logo be redrawn, modified or altered in any way. Only reproduce the logo using the approved electronic files.
Do not change colours
Do not add a drop shadow
Do not skew or distort
Do not use improper resolution
Do not change size or elements
Do not separate elements
Do not change alignments
Do not place on busy backgrounds