ALAM Brand Guidelines Colour - Avenue Living Asset Management Skip to content

LOGO OVERVIEW

Our palette uses deep blues and warm neutrals to create lasting impact.

Primary Palette

Use this palette for the logo, in floods of colour and supporting graphics, and in prominent typography such as headlines.

PANTONE 295 C
C 100 M 53 Y 0 K 67
R 0 G 40 B 85
HEX 002855

PANTONE 653 C
C 92 M 58 Y 8 K 0
R 0 G 107 B 166
HEX 006BA6

PANTONE 653 C
(5% TINT)
C 5 M 3 Y 1 K 67
R 238 G 240 B 245
HEX EEF0F5

PANTONE 432 C
C 67 M 45 Y 27 K 70
R 51 G 63 B 72
HEX 333F48

Primary Palette

Brought To Life

Photography

Graphics

Secondary Palette

Use this colour for accents and supporting graphics.

PANTONE 295 C
C 100 M 53 Y 0 K 67
R 0 G 40 B 85
HEX 002855

PANTONE 653 C
C 92 M 58 Y 8 K 0
R 0 G 107 B 166
HEX 006BA6

PANTONE 653 C
(5% TINT)
C 5 M 3 Y 1 K 67
R 238 G 240 B 245
HEX EEF0F5

PANTONE 432 C
C 67 M 45 Y 27 K 70
R 51 G 63 B 72
HEX 333F48

PANTONE 626 C
C 79 M 17 Y 49 K 56
R 40 G 92 B 77
HEX 285C4D

The Brand

Typography