VISUAL ASSETS OVERVIEW
Icons, imagery, and elements with purpose.
Graphic Elements
The following graphic options may be used to support or complement photography and type in everything from social ads to print materials.
Icon Element
The logo icon can be used as a subtle background element as a way to add texture and interest without distracting attention. It ties back with the brand to make the entire piece feel whole and cohesive.
Line Element
Thin solid and dashed lines represent leadership and direction. Dashed lines lead to the future while solid represent the past and present. The line angle should be 40° and always point upward to convey growth. Dashed lines should follow the ratio of 4 and 4: 4pt line length to 4pt space.
Iconography
Thin, sleek and simplistic.
Iconography is a great way to visually represent information you want to highlight. Here are two ways of using icons to highlight an asset type. The icon style is thin, sleek and simplistic with sharp edges to match the logo icon. Using two colours and a dashed line effect add a custom look without cluttering the iconography.
Version 1: Standalone Icon
Version 1: Standalone Icon
Version 1: Standalone Icon
Version 1: Standalone Icon
Version 1: Standalone Icon
Version 1: Standalone Icon
Photography
Candid. Authentic.
Friendly.
