Creative Services Intake form

    Due Date

    Project Final Due Date

    Consider time for revisions and approvals. Depending on time and availability we may only have the capacity to delivered raw footage for your team to edit.

    PROJECT APPROVERS / STAKEHOLDERS

    First approver
    Second approver

    DELIVERABLES?

    The sections below are all optional, but the more information you're able to provide, the better the outcome will be. These details also provide greater alignment with your expectations.

    WHY (are you doing this?)

    CONTEXT

    Why are you embarking on this project? Is there any background context or reference materials that would be helpful for us to understand? Is this an annual or recurring project? Are there any assumptions, considerations and expectations that will inform our approach? Do you foresee any challenges with this project?

    GOALS + OBJECTIVES + EVALUATION

    What are you trying to accomplish with this project? What will success look like to you and your stakeholders? Consider SMART objectives: Specific, Measurable, Attainable, Relevant, and Time-based.

    WHO (are you trying to reach?)

    PRIMARY AUDIENCES

    Who are the people you’re trying to reach with this project, what do you know about them, and why should they care about what you’re saying to them? The more specific and detailed you can be, the better.

    WHAT (are you trying to say?)

    KEY MESSAGE

    What is the one thought the audience should take away from your material? Try to state this message in seven words or less.

    TONE, STYLE AND EMOTIONAL EXPERIENCE

    For example: should the message be friendly and casual or a hard-sell with a sense of urgency? Should the audience feel like a confidant, pal, victim (in need of rescuing), partner, etc.?

    HOW (will you reach them?)

    CHANNELS

    Once completed, how will these materials reach your audience? Considerations: Internal or external use? Website? Social Media? ARC? Yardi?

    CREATIVE CONSIDERATIONS

    If you have already considered an approach you feel will deliver success, please share it. If this project is connected to others or part of a series, provide details.

    ASSETS

    CONTENT

    Please attach content for all deliverables as Word documents.

    • Remember to run spelling and grammar checks.
    • All content files should be full, final, clean and approved by all stakeholders.
    • Content may include copy, scripts, storyboards, etc.
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